Suffolk – Rebuild the Ratio
Girls have ideas that will change the world. But women make up only 9.9% of the industry that builds it. Suffolk Construction is ready to change that.
We worked with Suffolk to develop a campaign and pledge to help increase the women in STEM fields throughout the next 10 years.
The Film
Despite early interest, girls are statistically less likely to pursue STEM education and careers. This film helps them tell you why.
The Pledge
Suffolk’s commitment to increasing women’s representation in STEM over the next 10 years.
The Site
We built rebuildtheratio.com where you can read about our pledge, our partnerships with Girl Scouts and YouthBuild Boston, and sign up for upcoming STEM-based webinars.
Agency: MullenLowe Boston
My Role: Copy, Concept, Proud daughter of a woman in construction
ACD Art Director/Partner: Lisa Della Piana
Director: Malakai
Why it’s in my book: The definition of a passion project on both agency and client side, one of my favorite scripts I’ve ever written, sold in and into production after the first client presentation.