Busch Light Presents: A Case Against Space
Houston, we have a problem: humans can’t drink beer in space.
So, for Earth Month 2023, the good people at Busch Light made it their mission to protect our one beer-friendly planet. Planet Earth.
Thus Busch Light’s Case Against Space was born. For every case of Busch Light bought during Earth Month Busch Light will donate to One Tree Planted to help keep us down here drinking our cold and smooth beer.
We enlisted retired astronaut Doug Hurley to spread our message in a very serious spot, sold pro-beer gear on our website, and poked a little fun at Houston with in-store signage.
All in the great name of beer.
Launch SPOT
Agency: The Martin Agency
My Role: Copy/Concept
Art Director: Jayne Goodall
CDs: Dustin Dodd & Graham Unterberger
Production: Mondial Creative
Why it’s in my book: worked with an astronaut ✔️, made some space nerds upset ✔️, also made a lot of space nerds and beer nerds laugh ✔️