About

Writer. Cook. Artist. 

PaolaPic1.jpg

Let's chat: paola.v.w@gmail.com//828.280.4303

Who? Paola Villatoro-Weir. That’s me!

What?  A bilingual* professionally trained kitchen dancer and natural born writer who knows a damn good headline when she writes one. At least she thinks she does.

When? Anytime I’m not busy cooking, I’m writing and thinking of new ways to create. Usually in the shower or at 2 am.

Where? Currently in Richmond, Virginia but, I’ve moved around a lot. I’ve lived in three countries, eight cities, and twenty different houses. I tolerate change.

Why?  My dad likes to say, “you can’t make dollars if you don’t make sense.”  I use words to make sense of the world around me. I chose copywriting because I definitely don’t come from dollars but I’d like to use all my sense to make some.

*I speak two languages because only knowing one way to say something should be illegal.

 

 
 

Workin’

Sr. Copywriter – The Martin Agency – 2021 - Present

  • Busch Light, DoorDash, UPS, RITZ, OREO, so many pitches

  • Latine ERG co-founder + served as ERG lead from 2021 – 2022

Copywriter – Mullenlowe Boston – 2018 – 2021

  • JetBlue, Monster.com, JAMRS, Athena Health, Grey Goose

Line Cook – 7 Restaurants, 5 Cities, 3 States, 2 Countries – 2012 – 2018

  • After Culinary School and 6 years working in professional kitchens I know how to succeed in a male-dominated field, think on my feet in extreme heat, survive 16 hour+ work days, smile through the criticism and remain calm under pressure. I might not have the sticky kitchen shoes anymore but I’ve got loads of transferable skills.

Learnin’

Gotham Writer’s Workshop – Children’s Book Writing – Spring 2024

Boston University – B.S, Advertising – Class of 2018

Asheville-Buncombe Technical Community College – A.A.S, Culinary Arts – Class of 2014