Snapchat – Fluid Flags
25% of Gen Zers expect to change their gender identity at least once in their lifetime. Obviously, today more than ever, gender identity goes far beyond the rainbow.
Yet, today’s Pride flags remain geometric and boxed in instead of fluid.
To give users a new way of showcasing their individuality and fluidity, Snapchat created their own customizable and printable gradient Pride flags.
The Lens
The lens lets you choose the gradient flag that best represents you and customize it with stickers.
The Flags
We worked with LGBT-Owned printers, Pride Basics, to allow users to easily order their flags. Users could use the lens or shop directly from pridebasics.com.
The Activation
To share the flags with the world, we popped up at New York’s Pride Parade with a giant Snap code, a ton of promo codes and free pre-printed flags.
Agency: The Martin Agency
My Role: Copy/Concept/Ally
Art Director: Paige Nuckols
Why it’s in my book: not just another #allybrand social post