Cerveza Victoria Pitch – Lleva México Contigo
Tap into Mexican culture. Speak to the proud 1st generation Mexican immigrant living in the United States. You have one week.
Cerveza Victoria is all the little things Méxicanos miss most about their country, but beer.
Lleva México Contigo (Bring México Home with You)
The Manifesto
The Print/OOH
Like El Grito in your hometown. But beer.
Victoria. Bring México Home with You.
Like when your mom is ready with the chancla. But beer.
Victoria. Bring México Home with You.
Like dancing with the dead until sunrise. But beer.
Victoria. Bring México Home with You.
Like the goal we scored on Germany. But beer.
Victoria. Bring México Home with You.
Like the 10th of May at Grandma’s house. But beer.
Victoria. Bring México Home with You.
The Pre-Roll
The Social
Illustrated representations of Mexican culture come to life when a bottle of Cerveza is opened.
This example features alebrijes (fantastical creatures from Mexican folk art) and dancing calaveras (skulls), both popular parts of Mexican parades and celebrations.
The :30s
Agency: MullenLowe Boston
Copy & Super Zoomer/Spanish Speaker/Reader/Writer/ Proud Latina
Why it’s in my book: First pitch I had the privilege to present in, Our CEO called this “some of the best pitch work” he’d seen in while